The News Review:
- Pollock gets Ulster European call
- ULSTER T SHW CHANGES.
- nline Marketing: What Works?
- EDF Energy Cup Match Preview: Llanelli Scarlets -a
Pollock gets Ulster European call
BBC News – Sep 29, 2006
He started this season in the Ulster Academy but was quickly upgraded to a Development contract. Also hoping to taste European competition for the first time will be London Irish convert Kieron Dawson and Australian-born prop Tom Court as well as former Ireland U21 captain and hooker Stuart Philpott. Locks Tim Barker was in Glasgow’s Heineken Cup squad last season while Belfast Harlequins lock Lewis Stevenson is included but a serious leg injury could rule him out until the New Year at least. Ballymena’s in-form number eight Chris Henry and Harlequins scrum-half Paul Marshall are also first timers in Europe. Ulster’s first game in Europe is against French kingpins Toulouse at Ravenhill on 21 ctober. Front Row:Justin Fitzpatrick Bryan Young Niall Conlon Simon Best Tom Court Declan Fitzpatrick Rory Best Paul Shields Nigel Brady Stuart Philpott.
ULSTER T SHW CHANGES.
Free with registration – Europe Intelligence Wire – AccessMyLibrary.com – Sep 29, 2006
(From Newsletter) Byline: REPRTS BY RICHARD MULLIGAN RETURNING Irish internationals Neil Best and Andrew Trimble will both be named in the Ulster starting line-up today to face Munster in Cork tomorrow night. Ulster are expected to show five changes from the one which defeated spreys handsomely at Ravenhill last week in the Magners League. In what is likely to be an interesting selection Trimble will start on the wing in place of Andrew Maxwell while Bryn Cunningham like Maxwell will not be travelling South as Ulster coach Mark McCall gives Mark Bartholomeusz the fullback’s role -. CPYRIGHT 2006 Financial Times Ltd.
nline Marketing: What Works?
BusinessWeek – Sep 29, 2006
"They know what to buy and where to buy it and they don’t need us to tell them anymore. "Waving your product in the face of consumers is out; entertaining them is in. So Heineken the Amsterdam brewer stages urban hip-hop festivals and doesn’t reveal until the end that it’s the sponsor. The beermaker also produced a series of short films for the Internet featuring a pair of goofy Dutch football fans named Marco and Marko. The films were recognizable as promotions only from Marco and Marko’s bright Heineken green hats. "Heineken is asking for attention rather than buying attention" said Herwin van den Berg the brewer’s marketing director for the Netherlands… Dressed in white choir robes with the nitsuka pattern the teens sing a fractured English fan anthem with lines like "Kick the ball in goal" and "lovely referees!" The aim said Brian Elliot creative director for Strawberry Frog in Amsterdam "is to be a part of the culture. "Even harder is to come up with an idea that generates buzz online but also fits in with a more traditional global marketing campaign. As a World Cup sponsor German sportswear maker Adidas needed a big idea that would play in 30-second spots but also work in print advertising public relations product placement and on the Net. With the help of another Amsterdam firm 180 Adidas built a campaign called +10 the idea being that football is about how an individual forms a bond with his 10 teammates. Adidas launched the campaign with a clever bit of product placement: At the end of a televised game French soccer icon (and Adidas spokesman) Zinédine Zidane stripped off his jersey to reveal an undershirt with the +10 logo. Later Adidas commissioned top players from World Cup nations to recruit teams off the streets of Europe who played impromptu national matches.
EDF Energy Cup Match Preview: Llanelli Scarlets -a
sportnetwork.net – Sep 29, 2006
It’s a great competition as far as I am concerned. It gives us the chance to play quality rugby against quality opposition. “ It is clear that the Welsh sides have more to gain from this competition the winner of which gets an automatic entry into the Heineken Cup. From Quins point of view they probably would have an easier route to the premier European rugby via the European Shield competition. When Sale who play Newcastle in the same group on Friday announced their squad to play Newcastle on Friday it was clear that they had rested a number of key players although St Andre is still expecting a big performance from his side. Despite enjoying their current success on the field off the pitch there are major problems at Llanelli and not everything in their garden is rosy and their valley is not green. Their survival beyond the end of this year is not assured and is a similar story to one we’ve also seen in England in recent years as business commerce and sponsorship take control over the sport.